Online Services

 We offer a wide range of e-learning options to best fit your business. 

ALTERRAIN supports streamlined software systems that provides a highly effective way to deliver, track and implement your teams sales process and learning experiences.

Every company will need a new approach to learning that simplifies workflows and increases productivity for sales professionals, product managers and individual employees. 

Our process combines a user-friendly format with plenty of room for customization allowing features to be added or refined according to the needs of your organization.


A successful sales experience is primarily driven by two things: Great sales processes and the coaching. 

Both are essential for successful outcomes. The right content is productive, engaging and supported by reliable data. The right software is technically robust, user friendly and flexible. 

The products ALTERRAIN supports have been created with the direct input from corporate leaders, product producers and individual users.


Our Services: Consulting & Coaching Services

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Online Services

• Educational Videos
• Instant Coaching
• Interactive Coursework

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Onsite Services

• In-Person Coaching
• Speaking Engagements
• Seminars & Workshops

Custom Made Coaching Solutions


Our one-on-one sales coaching will keep you focused, motivated & will improve your overall sales, and ability to be different and better than others who may be calling on farmers in your area.

  • We work with you to help create the outstanding sales results that you desire.

  • David Dam will encourage you, push you, challenge you, and demand more of you to help you reach your full potential.

  • We specialize in sales coaching for Agriculture sales people and sales leaders.

The product or service that you sell requires a unique and tailored sales process based around sales technique and people skills.

We will work with you to get the best out of you – one-on-one.

We will analyze your product, your sales process, how you open your conversations with the farmer or business, how you respond to the specific push back you may hear.

Each of our solutions are built around your specific situations, products, programs and a timeline and format that works for you.

How Do TailGate Sessions Work?


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Sales coaching is different to attending a ALTERRAIN in person workshop as it is more of an ongoing activity that keeps you motivated and on-top of what you need to do to get to the next step in the sales process.

We will help you decide how many sessions we will need to help you achieve the results you must obtain.  Some sales people like two per month, others prefer one per quarter – the choice is yours!

  • Your sessions will be completed over Zoom Communication.

  • In-between each session David Dam will be “on demand” as we offer to encourage and to assist you along the path to success.

  • Just imagine having a sales coach that you could email,  or text for some tips and expertise before making a difficult farm visit.

With TailGate Session you will learn how to:

  • Exceed your sales targets and close more sales in less time.

  • Manage your time more effectively to free up more time for selling.

  • Design attention-grabbing openings that drive sales to the next phase.

  • Make fear your friend so that you can remain motivated, upbeat and handle rejection more effectively.

  • Understand what would motivate a prospect to speak with you.

  • Keep your focus and reduce distractions so that you can break through your targets.

  • Eliminate your frustrations and stress when it does not go your way.

  • Create a step-by-step selling, and follow up system that runs on autopilot.

  • Get the most out of your team by building and coaching a high performance, self motivated team.

  • Get referrals from your customers, without hounding them.

  • Qualify your prospects more effectively.

  • Prevent and defuse initial objections such as, “I’m not interested,” “We don’t want to make a decision now” or “Call me back later.”

  • Develop the right questions that sell and uncover farmers problems in seconds so that you can stop wasting precious time on the wrong farmers or businesses.

  • Boost your self-confidence.

  • Eliminate all of the activities that are costing you sales, time and energy.

David has a complete understanding of the necessary foundation of business relationships based on trust, passion and customer needs. 
Beyond the understanding, David relates, shares and demonstrates these skills as the strongest sales trainer I’ve experienced. 
After David facilitates your session...your exit doors will burst open as your sellers energy will take them directly to their market.
— Todd Claussen, Director of Agronomy at Farmer's Cooperative Company

ALTERRAIN wants to help businesses sell more.

We bring the highest level of knowledge and skill to our areas of expertise. We have a real-world understanding of the sales process and we are a trusted partner to some of the biggest names in Ag.